Wednesday, 13 January 2016

Fox News Once Again Tops State Of The Union Viewership On Cable, CNN Rises

FOX NEWS Last night was President Barack Obama’s last State of the Union but in the cable news universe it was a case of déjà vu with Fox News Channel taking the top spot again in viewers and CNN winning the demo.
 FNC’s 9 – 10:15 PM coverage had 3.46 million viewers watching POTUS address Congress, according to Nielsen. That topped the 3.4 million that CNN drew and MSNBC’s 2.5 million. In fact, while they stayed in second place, CNN had a good night all things considered in a competitive market and at the twilight of a Presidency. Viewershipwise, CNN was up 32% over what it pulled in for the January 20, 2015 speech. With a 23% increase over last year, CNN was No. 1 in the news demo of adults 25-54 with 1.26 million watching. FNC saw a 10% downturn from 2015 in its demo haul to 750,219 among the news demo. The more Obama inclined MSNBC had a 24% jump in its demo results with 586,323 watching the Comcast-owned cable newer.
Continuing a downward trend, Obama’s 2015 SOTU ended up pulling in a viewership low for the 44th President with 31.7 million watching across 13 networks. George W. Bush’s second to last SOTU had nearly 33 million viewers across nine nets while his last address to Congress of January 28, 2008 got an audience of 27.7 million.

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